Foot Locker
www.faithdrivenconsumer.org

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Ranking details:
Overall Ranking

leaning toward a Biblical world view
Pro-Life
Non-Pornographic Materials
Wholesome Entertainment
Philanthropy
Biblical Sexuality, Marriage and Family
Corporate Responsibility
Other

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Summary

GENERAL FACTS: Foot Locker is a leading global athletic footwear and apparel retailer and is ranked #413 on the 2013 Fortune 500 list.

POSITIVE: Foot Locker partners with various organizations including the United Negro College Fund, the American Cancer Society and the Fred Jordan Mission, which actively seeks to share God’s love by providing nourishing food, warm clothing, blankets and other vital services to people in need. It also provides programs to recycle used footwear and has a policy against pornographic materials associated on any website. Foot Locker’s low score of 15 on the Human Rights Campaign Corporate Equality Index, which tracks the promotion of the Lesbian, Gay, Bisexual and Transgender political and social agenda in the workplace, indicates a tilt toward the biblical understanding of sexuality, marriage and family.

NEGATIVE: While Foot Locker’s brand conveys an old-fashioned, folksy American image, it has been criticized by some analysts for its heavy focus on obsessiveness and insatiability. Foot Locker also appears to be reluctant to use the word “Christmas” in its Christmas seasonal advertising.

OUTLOOK: Foot Locker is a relatively faith-compatible option for Faith Driven Consumers. Its corporate philanthropy demonstrates a commitment to helping others and it directly partners with a mission organization to spread God’s love, grace, mercy and compassion. Its tilt toward the biblical understanding on sexuality, marriage and family is encouraging given the intense pressure companies face today from activists promoting the homosexual, bisexual and transgender political and social agenda. Moving forward, we hope Foot Locker will use the word “Christmas” in its seasonal promotions.



Pro Life

Research has not revealed actions that either align with or conflict with a biblical worldview in this category. Please contact the Faith Driven Consumer staff if you have relevant information about this company and this category.


Non Pornographic Materials

Foot Locker excludes the use of the company logo on any website that has content that is offensive, harassing, threatening, abusive, discriminatory, vulgar, pornographic or otherwise inappropriate, as determined by it in its sole discretion.


Wholesome Entertainment

Research has not revealed actions that either align with or conflict with a biblical worldview in this category. Please contact the Faith Driven Consumer staff if you have relevant information about this company and this category.


Philanthropy

Foot Locker is committed to serving local communities through various outreach programs focused on youth sports and education.

The Foot Locker Foundation sponsored the “On Our Feet” event, creating scholarship funds for youth. Other organizations Foot Locker supports include the American Cancer Society, Fred Jordan Mission, and the Two Ten Footwear Foundation.
(http://www.footlocker-inc.com/community.cfm?page=community)

(http://www.cancer.org/aboutus/honoringpeoplewhoaremakingadifference/corporations/footlocker-inc)

Foot Locker’s partnership with Fred Jordan Mission actively seeks to share God’s love by providing nourishing food, warm clothing, blankets and other vital services to people in need.

(http://www.fjm.org/about/welcome_letter.html)


Biblical Sexuality, Marriage and Family

Foot Locker received a low score of 15 out of 100 on the Human Rights Campaign Corporate Equality Index, which tracks corporate embrace of the homosexual, bisexual and transgender political and social agenda in the workplace and beyond. This indicates a corporate tilt toward the biblical understanding of sexuality, marriage and family. 

(http://www.hrc.org/apps/buyersguide/profile.php?orgid=1020#.UH3EoO2xGkk)

Foot Locker has not endorsed same-sex marriage.


Corporate Responsibility

In 2013, Foot Locker was designated “naughty” by the American Family Association for not using the word “Christmas” in its corporate seasonal advertising.

http://action.afa.net/item.aspx?id=2147486887


Other