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Overall Ranking

leaning against a Biblical world view


GENERAL FACTS: Seattle-based Amazon is a multi-national company and the world’s largest online retailer with websites housed in ten countries. It did $61 billion in 2012 sales and offers a wide variety of products including books, movies, games, apparel, etc. It ranked #49 on the 2013 Fortune 500 list and was ranked #3 on Fortune magazine’s 2013 list of the World’s Most Admired Companies. Affiliated brands include:,,, Amazon Prime, AmazonSupply,,,, , LOVEFiLM, MYHABIT, Shopbop,, ,, A9, Amazon Web Services, AmazonLocal, Askville, DPReview, IMDb, Kindle, Kindle Direct Publishing, Kindle eBooks, Kindle Fire, Kindle Fire HD, Kindle Paperwhite, and Kindle Touch.

POSITIVE: Amazon provides significant funding to charitable interests such as the American Red Cross, and uses the word “Christmas” in its advertisements. 

NEGATIVE: Amazon sells some products that have pornographic content, unwholesome entertainment, and is a staunch supporter of the homosexual, bisexual and transgender political and social agenda in the workplace and beyond. Here, Amazon has taken a corporate position in favor of same-sex marriage. Amazon also partners with United Way, which indirectly funds Planned Parenthood, the nation’s leading provider of abortions.

OUTLOOK: While Amazon uses the word “Christmas” in its advertisements and supports a number of charitable causes, its sale of some pornographic content and unwholesome entertainment is a concern for Faith Driven Consumers. In addition, its staunch support of same-sex marriage and the homosexual, bisexual and transgender political and social agenda is in opposition to the biblical understanding of sexuality, marriage and family. Finally, Amazon’s sale of pro-abortion materials and support for the United Way, which indirectly funds Planned Parenthood, is problematic for Christians.

 Pro Life show details

Amazon sells a combination of both pro-abortion and pro-life books. Some titles include ‘Unplanned’, a book about pro-life conversion that was ranked #11 on Amazon’s website.
Amazon featured a holiday giving campaign on its website, including donations to United Way.

    Note: While United Way is an organization dedicated to using community support to further the lives and common good of people, some United Way groups have made donations to Planned Parenthood. In a statement provided by United Way, it has taken a neutral position on the issue of abortion so as to not detract from the mission and goals of the organization. United Way has maintained that the money does not go to fund or support abortions, but rather to help the well-being of the people through “community health maintenance, e.g. communicable disease prevention; medical care service; family planning; health education; public awareness services; and family preservation and strengthening services, e.g. counseling and family life education.” For more information about Planned Parenthood and United Way, please visit this website: 

 Non Pornographic Materials show details

Amazon sells a variety of materials to consumers, including some pornography. Some titles include: “Girls Gone Wild: Panty Sex Party," "XX: Where The Heart Should Be," "lick me taste me" (2009-DVD), "Zack and Miri Make a Porno" (2009-DVD), "Salo, or the 120 Days of Sodom - Criterion Collection" (2008-DVD), "Silip: Daughters of Eve" (2007-DVD), "Mystique's Enchanting Nude Sirens/World's Sexiest Nude Women 2007" (2007-DVD), etc.

Amazon states that it does not support specific sides, but does “support the right of every individual to make their own purchasing decisions.” (
In addition to these, Amazon carries a wide selection of non-pornographic materials. However, it is important for Christians to know of titles they may find offensive.

 Wholesome Entertainment show details

Amazon sells a mixture of entertainment – both wholesome and unwholesome. Some examples of unwholesome entertainment include excessive violence, strong sexual content, nudity, extreme profanity, and prolific drug or alcohol use. Some titles include "BloodRayne: The Third Reich" (2011-DVD), "Killjoy 3" (2011-DVD), "Arthur" (2011-Blu-Ray), "Bad Teacher" (2011-Blu-Ray), "Black Swan" (2011-Blu-Ray), "Bridesmaids" (2011-Blu-Ray), "Drive Angry" (2011-Blu-Ray), "Paul" (2011-Blu-Ray), "Your Highness" (2011-Blu-Ray), "Edge of Darkness" (2010-DVD), "Hard Four" (2010-DVD), "National Lampoon's Dirty Movie" (2010-DVD), "National Lampoon's RATKO: The Dictator's Son" (2010-DVD), "Transylmania”.

In recent years, Amazon has come under fire for selling products making light of extreme vulgarity, rape and Nazi concentration camps:

Amazon Defends Offensive Ad

Amazon Stops Selling Offensive 'Rape' T-Shirts, Company Apologizes

UPDATE: Nazi Concentration Camp Puzzle On Amazon Sparks Controversy

 Philanthropy show details

Amazon offers grants for nonprofit author and publisher groups that are in the process of publishing a book.


Amazon Wish Lists give opportunities to nonprofit organizations by hosting variety of organizations on the Amazon website to which customers may donate. Customers use the lists to find out the needs of each organization and then facilitate the instantaneous purchase and shipping of the items.


 Biblical Sexuality, Marriage and Family show details

Amazon’s score of 90 on the Human Rights Campaign Corporate Equality Index indicates a corporate position in opposition to the biblical teaching on sexuality, marriage and family. It is deeply committed to advancing the political and social agenda of the homosexual, bisexual and transgender movement in the workplace and beyond, including its corporate support for same-sex marriage. 

 Amazon Wish Lists give opportunities to nonprofit organizations by hosting a variety of organizations on the Amazon website to which customers may donate. Customers use the lists to find out the needs of each organization and then facilitate the instantaneous purchase and shipping of the items.

 Corporate Responsibility show details

Amazon has a variety of green initiatives aimed at saving the environment. Some include becoming LEED certified – the highest ranking for sustainable design and construction methods. Additionally, it uses recyclable materials for shipping that are made from 50 percent recycled content.

Amazon has a green store section on its website to promote green items to help save the environment.

Frustration-Free Packaging: Amazon Frustration-Free Packaging is a multi-year initiative designed to make it easier for customers to liberate products from their packages. Frustration-Free Packaging is easy-to-open, 100% recyclable and products ship in their own packages without additional shipping boxes -- it eliminates hard plastic "clamshell" cases and those annoying plastic-coated wire ties commonly used in toy packaging. Through the Amazon Frustration-Free Packaging Certification initiative, manufacturers can send their packaged products to our labs for free analysis and feedback on how their packaging can become Certified Frustration-Free. Since launch, the program has certified over 150,000 items globally from over 1,000 leading brands and manufacturers including Mattel, Logitech, Fisher-Price, Victorinox Swiss Army, Garmin and Seventh Generation, as well as Amazon brands like Kindle and AmazonBasics.

Note: A Biblical worldview of environmental stewardship maintains that the Earth is created and sustained by God’s intelligent design and infinite power. It is robust and resilient – perfectly suited to the needs of mankind who are God’s highest creation and bearer of God’s image as male and female. It further understands that man is to steward the Earth and its resources wisely, while maintaining a proper perspective of God as the creator and Earth as His creation. Corporate actions that foster the consumption of fewer resources, maximizing recycling and passing on a cleaner, healthier environment to our children are encouraged as good biblical stewardship. However, corporate actions to limit fossil fuel use based on the view that global climate change is both man-made and controllable by human actions – asserting man’s primary responsibility in the natural cycles of cooling and warming – are not in line with a biblical worldview because they rest on the assumption that Earth and its climate system are fragile and subject to catastrophic harm from the actions of man. For further information on a biblical worldview of Environmental Stewardship, see Cornwall Alliance for the Stewardship of Creation.

Disaster Relief Programs: In times of disaster, Amazon has dedicated homepage placement and donated use of our payments technology to the American Red Cross and Mercy Corps. Amazon customers have contributed more than $35 million to global relief programs since 2001.

2001: $6.9 million contributed for 9/11 relief in the U.S.
2004: $15.7 million contributed for tsunami relief in South and Southeast Asia
2005: $12.4 million contributed for Hurricane Katrina relief in the U.S.
2008: $180,000 contributed for Cyclone Nargis relief in Myanmar and earthquake relief in China 2010: More than $750,000 contributed for earthquake relief in Haiti
2011: More than $1.8 million contributed for earthquake and tsunami relief in Japan. (Read the Red Cross's thank you letter to customers.)
2012: More than $430,000 contributed for Hurricane Sandy Relief in the U.S.

 Other show details

According to the American Family Association’s 2010 “Naughty or Nice” list, Amazon was ranked as a company which uses the word “Christmas” on a regular basis during the Christmas season.

( was ranked seventh on Fortune magazine's 2011 list of the World's Most Admired Companies. was ranked first in the 2011 Forbes list of "America's Most Reputable Big Companies."

Amazon was ranked first in G.I. Jobs magazine's 2012 list of the Top 100 Military Friendly Employers. Companies are assessed on the basis of their long-term commitment to hiring former military, recruiting and hiring efforts and results, policies for Reserve/Guard members called to active duty, and the presence of special recruitment military programs.

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