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Overall Ranking

mixed response


GENERAL FACTS: J.Crew is a clothing retailer that appeals to a large consumer audience. From babies to teens, young baby boomers, middle-aged women, and older generations, J.Crew has targeted multiple age groups as well as both sexes. In 2013, it ranked #984 on the Fortune 1000 list.

Positive: Overall, J.Crew uses modest advertising in a marketplace filled with inappropriate examples. It sets high standards for safe working conditions for its employees. It is committed to responsible paper procurement and international product sourcing, energy efficiency and public school education. It received a relatively low score of 30 on the Human Rights Campaign Corporate Equality Index, which tracks the promotion of the Lesbian, Gay, Bisexual and Transgender political and social agenda in the workplace. This indicates a tilt toward the natural and traditional family.

NEGATIVE: J.Crew donates to United Way, which provides funding to Planned Parenthood, the nation’s largest abortion provider. Although it has not officially come out in support of same-sex marriage, in 2011 and 2012, J. Crew featured gay couples in its advertisements. In 2011, a J. Crew ad showing a young boy with pink toenail polish sparked a debate over gender identity. For the 2013 Christmas season, J. Crew’s website appears to avoid using the word “Christmas” in product promotions.

OUTLOOK: While J.Crew is to be commended for not fully embracing the homosexual, bisexual and transgender political and social agenda and using modest advertising in a market that is often decidedly immodest, it can move in a more faith-compatible direction by finding alternatives for its charitable support that are not connected to Planned Parenthood. It can also show sensitivity and respect for Faith Driven Consumers by using the word “Christmas” in its seasonal promotions

 Pro Life show details

Some J.Crew franchises have supported events of United Way. (

    Note: While United Way is an organization dedicated to using community support to further the lives and common good of people, some United Way community groups have donated to Planned Parenthood. In a statement provided by United Way, it has taken a neutral position on the issue of abortion so as to not detract from the mission and goals of the organization. They have maintained that the money does not go to fund or support abortions, but rather to help the well-being of the people through “community health maintenance, e.g. communicable disease prevention; medical care service; family planning; health education; public awareness services; and family preservation and strengthening services, e.g. counseling and family life education.” For more information about Planned Parenthood and United Way, please visit this website:

 Non Pornographic Materials show details

J. Crew’s modest and generally wholesome advertising is refreshing in a marketplace dominated by inappropriate images. .

 Wholesome Entertainment show details

A J.Crew advertisement in April 2011 displayed a young boy with neon pink toe nails, causing much controversy among conservative groups concerned about the promotion of transgenderism in the culture. This advertisement featured the president and creative director of J.Crew with her five-year-old son.

While we are concerned about this controversial advertisement, we note J.Crew’s overall modest advertisements as well.

J.Crew ran an ad in 2011 that featured a homosexual couple entitled “Happy Together,” (

J.Crew recently featured photos from Benjamin and Ray’s wedding in France – marking the first time a same-sex couple appeared on the popular clothier’s “Wedding Album” website. (Dec. 2012)

 Philanthropy show details

While J.Crew allows each franchise the option to decide which causes it wants to support at the local level, at the national level is supports public school education and in 2011 began partnering with two charities that promote safe, happy and effective learning environments: and Teach For America.

 Biblical Sexuality, Marriage and Family show details

J.Crew received a relatively low 30 percent score on the HRC Corporate Equality Index, which tracks the promotion of the LGBT political and social agenda in the workplace. This score places it among the lowest-scoring mainstream companies and indicates a stance leaning toward the natural and traditional family rather than toward the promotion of homosexuality, bisexuality and transgenderism. 

J.Crew ran an ad in 2011 that featured a homosexual couple entitled “Happy Together,”  

 Corporate Responsibility show details

J.Crew is committed to the safety and working conditions of the employees making their garments. It has created the J.Crew Responsible Sourcing Program, is a member of the “Fair Factory Clearinghouse.” It does not take cotton from Uzbekistan in order to maintain ethical principles in their workplace.

J.Crew is a member of Business for Social Responsibility. (

 Other show details

Research has not revealed actions that either align with or conflict with a Biblical worldview in this category. Please contact Faith Driven Consumer staff if you have new information about this company and this category.

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